Marketing Strategies of World Hotels.

Here is a seven pointer on how major players in world hotels industry are marketing to not only attract customers but primarily retaining them. Cost of attracting new customer is much much higher than that of retaining the old customer and make him the loyal customer. Apart from amenities and facilities which all luxury hotels in the world equally provide, there is a race to present customer something extra, that can really make the difference.

Most successful strategies adopted by few of them are as follows:

We Care: These days not only a plastic smile will work for the hotels. Todays customer is very smart and he/she won't mind that smile until he/she doesn't get everything ready on time. The customers need everything in place from entry point of hotel to the toilet of his room, from car to the remote of TV and AC of his room. Every customer is unique and he/she must be treated in its own unique way. Some customers don't like to see too much of the face of the servants while others would like to chit chat with them too. The marketers have to be very quick and accurate in judging the customer's liking and disliking to treat him that way and show Yes ! We Care.

Security for Women Guest: As women are getting self independent they travel (43% of business travelers are women) alone more often than they used to be in the past for the business purpose or just for a vacation. But, the security has always been a major cause of worry for single women. Most luxury hotels have adopted state of the art security systems for the safety of these women guests. The security measures include:

• Women only floors.

• Programmed key cards.

• Screens showing who is outside the room.

• Panic buttons at different points in the room.

• Hotel Taxis to commute.

Using Technology: Hotels are taking help of technology to woo more and more customers. Hotels World over like the hotels in US, Europe, Asia, etc are adopting latest technologies like Wi-Fi connectivity, biometrics, robots, teleconferencing, online hotel selection and personalization, Underwater hotels, floating hotels like islands, smart cards, so on and so forth. These technologies are making the visitor's stay more convenient and enable personalized service and rooms. These smart rooms which changes on the guest's demand are connected through the data network with central server and act accordingly like dim lights, curtain open or close, etc. < ...