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Competition for the iPod is a good thing, If the Zune becomes a serious threat to Apple, it'll mean they'll innovate faster, offer better pricing, and we all win. I, however, don't think the Zune'll make a dent in the ipod ... we've seen three metric butloads of supposed "iPod killers" none of them have done jack to threaten the iPod. Microsofts effort will be an "iPod killer" it'll be lucky if it's an "iPod papercut" opinion nice try MS, but try harder next time. Oh and try listening to your customers. *waits for the apple zealots and MS fanboys to war it out in the comments - grabs popcorn* ;)